PresS

 

September 2008

This article appeared in the Carlsbad Business Journal in September 2008

 Avoid four sales mistakes

Because it is important to have an effective strategy in place to take action when the economy is trending down, Sandler Training, also known as Sandler Sales Institute, has co-authored a book about recession proofing your sales efforts.  The book titled "Five Minutes with VITO; Making the Most of Your Selling Time with the Very Important Top Officer," was released on August 15.  Together, authors David Mattson, CEO of Sandler Training, and Anthony Parinello, founder and CEO of VITO, combine 80 years of sales know-how, 1,200 hours of audio and video programs, 5,000 pages of training materials and direct experience in training more than 15 million sales-people into one concise book.

 

This article appeared in the Carlsbad Business Journal in September 2008

Avoid four sales mistakes

"The following are some of the most common mistakes that people who are new to sales, and also new business owners make:  1.  You are uncomfortable in your role as a salesperson.  2.  You don't differentiate yourself from other businesses like yours.  3. You give away your expertise.  4.  You fail to generate referrals and introductions.  Overcome, these four selling hurdles and you will be well on you way to stress-free professional selling".  (Condensed version of article).

August 2008

This article appeared in the Carlsbad Business Journal in August 2008

Is Your Sales Approach Boring?

"All too often when a salesperson meets with a prospective client, he spends more than half of the meeting focusing on the features and benefits of the products or services that he represents.  While features and benefits do convey information and educate, they do little to grab and hold the prospect's attention.  Facts are cold.  They don't evoke emotion, which is the secret sauce of sales.  In order for prospects to take action, there has to be an emotional reason for them to decide to make a change.  When you make your product or service descriptions more interesting, your prospects will be more interested".  (Condensed version of article).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

June 2008

This article appeared in the Carlsbad Business Journal in June 2008

Swing your business in the right direction

Suzanne Audiss, president of The Audiss Group LLC/Sandler Training, received a TaylorMade driver for winning the longest drive contest during last year's Carlsbad Chamber of Commerce Golf Tournament.  Her foursome, which included three of her clients, also won the overall tournament, which took place at The Crossings at Carlsbad.  "It's a great opportunity to thank your clients for their business, as well as to spend some time with them," Audiss said.

 

November 2007

This article appeared in the San Diego North County Times in November 2007

Wildfires '07

The Audiss Group to donate sales training services -- Audiss Group LLC, an affiliate of the Sandler Sales Institute of Carlsbad, announced that it will donate $50,000 in sales training services to aid in the rebuilding process for small-business owners and professionals whose homes were lost in the recent fires.

The Audiss Group is reviewing applications.  Final grants for membership in the Sandler Sales Training Program will be awarded Dec 31.

 

March 2005

This article appeared in the San Diego Times in March 2005

Movers and Shakers in San Diego

Suzanne Audiss, President of San Diego's Sandler Sales Institute was recognized as one of San Diego's premier sales trainers at the Sales Trainers and Coaches awards ceremony this week.

"It is a great honor to be recognized by my peers for my contributions to the training and coaching profession. Our goal at the Sandler Sales Institute is 100% client satisfaction and 100% client retention.  Because of this, excellence is expected of everyone ...every day.  And this award just lets us know that we are staying "true" to our mission," said Audiss.

Audiss and her team work with business owners, sales managers, and individual salespeople that are as convicted as she is to improving their selling techniques.  "It's not just about closing the deal.  We teach our clients how to get win-win results so that the whole selling experience is enjoyable for both the salesperson AND the prospect!".  "I had been in technology sales for over 5 years and was beginning to burn out.  The tech bubble burst, deals got harder, budgets got tighter, and customers were more leery of our solution.  Suzanne and the Sandler Selling System provided me with the tools to put more emphasis on my client's needs while still allowing me to use my expertise to guide the client to the right solution," said one of Audiss' students, George Harrison of RE Applications.

Audiss teaches an honest, upfront approach to what she calls "The Buyer/Seller Dance".  "Both the buyer and seller are usually in a tug-of-war for the lead.  All that does is exhaust both parties and doesn't lend itself to benefitting anyone.  When sales people have good techniques and really spend time understanding the pain of the customer, then there is no reason not to lay your cards on the table and to be straight with the customer.  Also, since the salesperson is honest and upfront with the customer, the customer responds by being upfront, also.  It sounds simple, but society has been trained to be leery of salespeople.  With the Sandler Selling System, we break down those barriers," said Audiss.

 

June 2004

Suzanne Audiss of San Diego's Sandler Sales Institute is recognized by Sandler headquarters with the Silver Award for outstanding customer service, client satisfaction, and sales growth.

 

August 2003

Nominated for San Diego's prestigious "Women Who Mean Business" award for 2003, Suzanne Audiss is recognized as a leader in the San Diego community for her business and humanitarian contributions.

 

May 2003

Suzanne Audiss, the exclusive San Diego County Sandler Sales Institute, receives Rising Star Award for excellence in training and coaching from Sandler's national offices.

 

March 2003

San Diego Union Tribune - Sandler Sales Institute Opens Office in Carlsbad

The SANDLER SALES INSTITUTE, a nationwide training organization dedicated to improving sales and sales management skills, is opening a new office in Carlsbad.                          

This new location is part SANDLER SALES INSTITUTE's network of over 175 training centers throughout the USA and Canada and is headed by Suzanne Audiss.  Suzanne holds a B.A. from Claremont McKenna College as well as an MBA from the University of Brussels, Belgium.  Prior to the launch of this business, Suzanne held executive level positions at a start up software sales and services firms as well as Oracle Corporation. 

 

Founded in 1967, SANDLER SALES INSTITUTE serves individuals and businesses of all sizes by offering short and long term programs that offer continuous coaching, counseling and support for sales professionals. This novel philosophy of "reinforcement training" was developed by David Sandler who is widely considered one of the most innovative sales trainers in America. The Sandler System has been awarded #1 Management Training Program five times by Entrepreneur Magazine.