November 2007
March 2005
Audiss and her team work with business owners, sales managers, and individual salespeople that are as convicted as she is to improving their selling techniques. "It's not just about closing the deal. We teach our clients how to get win-win results so that the whole selling experience is enjoyable for both the salesperson AND the prospect!"
Audiss teaches an honest, upfront approach to what she calls "The Buyer/Seller Dance". "Both the buyer and seller are usually in a tug-of-war for the lead. All that does is exhaust both parties and doesn't lend itself to benefitting anyone. When sales people have good techniques and really spend time understanding the pain of the customer, then there is no reason not to lay your cards on the table and to be straight with the customer. Also, since the salesperson is honest and upfront with the customer, the customer responds by being upfront, also. It sounds simple, but society has been trained to be leary of salespeople. With the Sandler Selling System, we break down those barriers," said Audiss.
About the Founder
Suzanne Audiss
Suzanne Audiss brings a wealth of knowledge and experience to the Sandler training environment. She has worked for small, "bootstrapper" start-ups, mid-sized organizations, and a few of the most well-recognized companies in the world such as IBM and Oracle Corporation.
Holding positions ranging from direct sales executive, national account sales executive, channel manager, sales manager, and vice president, Suzanne has a great perspective regarding what it takes to be a successful sales professional and leader.
Her ability to present detailed topics in "layman's" terms and to "de-mystify" the selling process enables her to successfully coach and train individuals and corporations toward achievement of their goals.
Active Memberships and Affiliations:
- Carlsbad Chamber of Commerce
- Women's Advancement Network - National Chair, Mentor Program
- Olive Crest Homes for Abused Children - Secretary, Los Compadres
- National Association for Female Executives
- Fast Company - Company of Friends - Advisory Board
- Claremont McKenna College Alumni Association
- A Hand Up Coaching - Volunteer Coach
- SalesManagement Solutions - Board Advisor
- Listed in Manchester's Who's Who of Executives and Professionals
Suzanne Audiss of San Diego's Sandler Sales Institute is recognized by Sandler headquarters with the Silver Award for outstanding customer service, client satisfaction, and sales growth.
August 2003
Nominated for San Diego's prestigious "Women Who Mean Business" award for 2003, Suzanne Audiss is recognized as a leader in the San Diego community for her business and humanitarian contributions.
May 2003
Suzanne Audiss, the exclusive San Diego County Sandler Sales Institute, receives Rising Star Award for excellence in training and coaching from Sandler's national offices.
March 2003
San Diego Union Tribune - Sandler Sales Institute Opens Office in Carlsbad
The SANDLER SALES INSTITUTE, a nationwide training organization dedicated to improving sales and sales management skills, is opening a new office in Carlsbad.
This new location is part SANDLER SALES INSTITUTE's network of over 175 training centers throughout the USA and Canada and is headed by Suzanne Audiss. Suzanne holds a B.A. from Claremont McKenna College as well as an MBA from the University of Brussels, Belgium. Prior to the launch of this business, Suzanne held executive level positions at a start up software sales and services firms as well as Oracle Corporation.
Founded in 1967, SANDLER SALES INSTITUTE serves individuals and businesses of all sizes by offering short and long term programs that offer continuous coaching, counseling and support for sales professionals. This novel philosophy of "reinforcement training " was developed by David Sandler who is widely considered one of the most innovative sales trainers in America. The Sandler System has been awarded #1 Management Training Program five times by Entrepreneur Magazine.
Your training is helping us more rapidly build and maintain the strong, consultative client relationships so critical to our success. Your tools have made the transition to Sandler methods virtually painless. And, your management training initiatives have greatly enhanced our managers' individual productivity and effectiveness. I can't wait to see what you'll help us achieve next.
Tom Smith, President
CertainTeed, Inc.