The Sandler Story
David H. Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late '60s and early '70s. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations, and individual non-selling professionals.
Sandler expanded our marketplace impact in 1983 by franchising our proprietary training programs as the Sandler Sales Institute. Today there are over 160 certified Sandler Franchisees in the United States.
Put simply, Sandler makes our sales personnel look very different to prospects than our competition, who are using a potpourri of classic sales pitches. I commend you and your network of Sandler franchisees for the consistently solid training we have received. As you can probably tell, First Capital remains committed to the Sandler system!
David H. Pendley, President
First Capital Corporation