Our process enables your sales force to optimize every selling situation they encounter and ensure that there is a defined outcome.
Our training programs our clients increase sales, shorten selling cycles, forecast accurately, and generally upgrade their sales forces. Both management and sales people know where they are in the selling process with each prospect, all the time, and communicate in a common language. Our clients are professional sales teams ranging from regional to international. Companies continue to work with us for one reason: we help them improve sales. Our clients' success is the result of their commitment and our process:
Definition
We jointly define the differences between the outcomes you desire and the results you are achieving. We determine the impact of those differences on you and your company. If the issues are something we can fix, and if you are committed to fixing them and have the conviction that we can help you do it, we go the next step.
Diagnosis
We determine why you and your team are not achieving the sales results you want and show you the organizational and individual strengths and weaknesses. We identify who is in conflict with overall management goals and what those differences are. You will know who is trainable and specifically what training each person needs as well as the growth potential of each person. We provide each sales manager and salesperson an action plan. We provide managers tracking and coaching software to ensure continued improvement. We review these reports with you in detail and continue to work with you.
Impact Training
We kick off training with a two-day boot camp and introduce our strategies and tactics in a way that sales people can immediately go out and use them in their selling world. Most of our clients include in the boot camp people from marketing, upper level customer service, and senior management (not directly involved in sales) so they will understand and support the sales processes. Usually only the sales force continues in the reinforcement training and coaching that follows.
Ongoing Reinforcement and Coaching
Your sale force attends the President's Club, which includes two-hour reinforcement meetings each week. This is where we reinforce the strategies and concepts and apply them to their real world sales situations through discussion and role-plays. Attendees learn and reinforce advanced sales techniques and strategies and receive peer and trainer input on sales they have in progress. Some people who attend these regularly call these their professional sales mastermind group. Coaching on sales-specific situations and managerial coaching is also available to each person individually via the telephone or email. All clients are eligible to meet on a private one-hour conference call once or twice a month. In addition, all attendees are eligible to attend the No Guts, No Gain! Program to help them set their goals, discover the building blocks of success and the barriers to success. Members of the President's Club have the option of meeting with a coach face to face or on the phone each month to review their behaviors.
Sales Management Training
Managing Your People -- Your ability to find and hire the best salespeople, then accurately evaluate their performances and motivate them, affects your team's ability to succeed. Avoid expensive hiring mistakes by learning to ask the right questions the right way.
Managing Your Business -- Outstanding sales performance requires a realistic sales plan, including goals and the strategies for accomplishing them. Learn to effectively and supportively debrief your sales people, grow your sales through networking, and manage territory, while developing the best practices vital to managing, maintaining, and maximizing business with existing customers.
Managing Your Technology -- The information technology industry has created a vast array of tools for sales force automation. However, to be effective, these tools need to be selected based on the structure and needs of your business. Before you fill your shelves and hard drive with the "latest products on the market," learn how these programs work and set your criteria for using them.
The Sandler System gives us a common language, as well as sales process, that allows for more precise communication. The Sandler process helps both the sales personnel and management to debrief both the good and the bad sales calls and the ultimate new loan origination. To put it simply, the Sandler System makes our sales personnel look much different to the prospect than our competition, who is using a potpourri of the classical sales pitches.
First Capital is dedicated to the application of the Sandler Sales System in its new business origination process and we appreciate your support and professionalism.
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David H. Pendley
President